http://attainmarketing.com/blog/2009/07/thought-leadership-101/ How to Connect with Business Tech Buyers and Industry Influencers Tue, 10 Jan 2012 17:02:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://attainmarketing.com/blog/2009/07/thought-leadership-101/comment-page-1/#comment-17019 3 Events that are Shaping Content Marketing in 2011 « Persuasive Marketing Fri, 29 Apr 2011 21:01:28 +0000 http://attainmarketing.com/blog/?p=70#comment-17019 [...] should be used to further develop the relationship. As Lorraine emphasized previously in her “Thought Leadership 101” blog post – to maintain the relationship, you must continually demonstrate understanding of [...] [...] should be used to further develop the relationship. As Lorraine emphasized previously in her “Thought Leadership 101” blog post – to maintain the relationship, you must continually demonstrate understanding of [...]

]]> http://attainmarketing.com/blog/2009/07/thought-leadership-101/comment-page-1/#comment-8 Terry Brewster Tue, 21 Jul 2009 16:45:17 +0000 http://attainmarketing.com/blog/?p=70#comment-8 I see a lot of large companies that fail to look farther than 3 quarters into the future. They tend to rely upon their past history and marketing fluff. The successful leaders are looking far beyond today and involving their customers in user conferences as case studies. What better advertising than partnering with a customer who can give you the best "real" press on how you are both working on innovative ideas/concepts. I see a lot of large companies that fail to look farther than 3 quarters into the future. They tend to rely upon their past history and marketing fluff. The successful leaders are looking far beyond today and involving their customers in user conferences as case studies. What better advertising than partnering with a customer who can give you the best “real” press on how you are both working on innovative ideas/concepts.

]]> http://attainmarketing.com/blog/2009/07/thought-leadership-101/comment-page-1/#comment-7 Geoff Fuerte-Stone Mon, 20 Jul 2009 21:26:16 +0000 http://attainmarketing.com/blog/?p=70#comment-7 Having thought leadership is very important. When evaluating companies and their solutions it is their outlook that you often buy because they are headed in the same direction you are. However, having the right vision needs to be coupled with the ability to execute on that vision otherwise it is all just concepts and vaporware. Having thought leadership is very important. When evaluating companies and their solutions it is their outlook that you often buy because they are headed in the same direction you are. However, having the right vision needs to be coupled with the ability to execute on that vision otherwise it is all just concepts and vaporware.

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