Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Content is King (Even in Web Video)

A shocking 30 billion web videos being viewed in the US in November 2009, followed by 33 billion being viewed in December, suggest that the medium may only now be reaching its advent, if yet. It appears that all the hype about online video is appropriate, and has been all along. We don’t know exactly [...]

Developing and Implementing A Customer-Focused Marketing Strategy

One of the most widely quoted statistics in the business world is the failure rate of new companies. While some quote statistics as high as 80 or 90 percent, others believe that 60 or 70 percent is more reasonable. But while it’s clear that nobody knows the exact figure, what’s more important is the reason [...]