I was recently invited by my alma mater, Vanderbilt University, to speak at student orientation for the incoming MBA students. As I thought about what to say, I realized that one of the most important lessons that I had learned since graduating was that you don’t always have to follow conventional wisdom to succeed in [...]
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Quality not quantity. We’re all familiar with the principle and know it’s a proven discipline in so many aspects of life. So why should this be any different in the new world of social marketing and PR 2.0. Well it’s not. Let’s face it, as good as it may feel having a lot of people [...] |
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