Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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What Burger King and Microsoft have in Common: A Customer Centric Approach to Product Marketing

A few weeks ago, I participated in a Webex with CompuCom. I was actually impressed. Their presentation on Microsoft licensing was excellent. They had all of the elements of Microsoft’s latest licensing options packaged together in a consistently formatted, modular structured, and seamlessly flowing presentation. Several different SME’s presented each module, including one presenter from [...]

Inside with an IT Guy

Aaron Hampton is the Regional IS Manager for Northern Tool + Equipment and co-founder of enDevelopment LLC, the makers of CommonCents personal finance software.

©iStockPhoto/kk5hy

My time is like yours – valuable. And what I’m going to share is valuable to you as a marketing or sales professional. Why? Because if I’m not the one [...]