Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Crisis Media Relations: the Tiger Woods Edition

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

As of this writing, the celebrity gossip scandal involving golfer Tiger Woods is still unfolding, but enough is known to serve as a teachable moment in PR crisis management both for individuals and businesses.

Woods [...]

December 2nd, 2009 | Tags: , , , | Category: Public Relations | 18 comments - (Comments are closed)

Corporate Social Media Done Right: 5 Lessons Learned

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

©iStockPhoto.com/thesuperph

To tweet or not to tweet? That is the business dilemma.

Some companies see value in embracing social media websites such as Twitter, Facebook, MySpace and the like as a new way to [...]

November 24th, 2009 | Tags: , | Category: Social Media | Comments are closed

Is it Time to Place an Embargo on PR Embargoes?

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

©iStockPhoto.com/Yuri_Arcurs

Under the heading of things that can be both a blessing and a curse, journalists and the PR people we work with are in agreement on one: embargoes. They can be a simple and [...]

November 3rd, 2009 | Tags: , , , | Category: Public Relations | 4 comments - (Comments are closed)

Twitter Me This

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

©iStockPhoto.com/joshblake

I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in [...]

September 28th, 2009 | Tags: , , , | Category: Social Media | 5 comments - (Comments are closed)

Ignore Facebook at Your Peril

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character [...]

September 16th, 2009 | Tags: , , | Category: Social Media | 18 comments - (Comments are closed)

Top 10 PR No-nos, Part II

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Robert Mullins is a freelance technology writer in Silicon Valley. You can find him online at his Robert Mullins blog.

In my last post, I ticked off five ways PR people can tick off journalists. Now here are the other five, as collected by the Bad Pitch Blog:

5. You’ll be sorry. This hasn’t happened [...]

August 26th, 2009 | Tags: , , | Category: Press Relations | 11 comments - (Comments are closed)

Five Big Don’ts for PR People Pitching the Media

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Robert Mullins is a freelance writer in Silicon Valley. His work can be found at his Robert Mullins blog.

©iStockPhoto.com/sdominick

I’ve often been invited to speak to people at PR firms on how to deal with the media. In preparation for one recent visit I did a little online research and came across a post [...]

August 11th, 2009 | Tags: , , | Category: Press Relations | 6 comments - (Comments are closed)

Some of My Best Friends are PR Weasels

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We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. And, [...]

July 21st, 2009 | Category: Press Relations | One comment - (Comments are closed)