In my last blog post, “The ABCs of Industry Analyst Briefings”, we looked at some of the key fundamentals for successfully briefing industry analysts. Today I bring you bonus tips to add to the list of best practices you can adopt to ensure your company is putting its best foot forward in its analyst relations [...]
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Briefing technology industry analysts is a learned art rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this objective [...] One of the most widely quoted statistics in the business world is the failure rate of new companies. While some quote statistics as high as 80 or 90 percent, others believe that 60 or 70 percent is more reasonable. But while it’s clear that nobody knows the exact figure, what’s more important is the reason [...]
Patrick Conte One of the unfortunate realities of today’s market is that many marketing campaigns do not yield the results that were hoped for or promised. This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy. [...] Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. ©iStockPhoto.com/Sveta A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For [...] |
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