Content marketing is about creating and distributing informative content that will help to convert prospects into customers and customers into repeat buyers. The goal is to gain opt-in permission from relevant target audiences to continually deliver content via email or other social media channels. Ongoing exposure fosters a relationship that provides multiple opportunities for conversion [...]
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Among the biggest buzzwords in the business world today is marketing automation. But what is it – really? Marketing automation is really just a software application that helps automate repetitive marketing tasks, based on specific input criteria. It is frequently seen in demand generation campaigns, with tools such as Eloqua, Affinium, and E.6. The idea [...] The credibility and purpose of a website is assessed in as little as five seconds time. That’s it. A cursory glance is all it takes for users to decide whether they might consider doing business with your company or not. Poor navigation, cluttered pages and slow performance can lead to snap judgments about the legitimacy [...] |
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