For this week’s blog post, I’ve asked long time colleague, friend and community expert, Rachel Medanic, to write about the challenges companies face keeping an authentic voice in today’s “always on” world. Rachel has been a marketing pro for over 14 years and currently is a Community Manager for the Cisco Learning Network. For more [...]
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Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients. |
January 25th, 2011 | Tags: company blog, interactive communication, Marketing Communications, online communication policies, online communities | Category: Social Media |
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©iStockPhoto/Palto As I reported back in August, “Traditional PR is Not Dead”, by any means, but the influence of bloggers is certainly gaining ground and should not be ignored as you develop your 2010 public relations strategy. According to a blog post entitled, “Statistics Show Social Media is Bigger Than you Think” by Erik Qualman [...] December 8th, 2009 | Tags: blogger relations, PR strategy, social media relations, social media statistics | Category: Public Relations, Social Media |
4 comments - (Comments are closed) Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
©iStockPhoto.com/thesuperph To tweet or not to tweet? That is the business dilemma. Some companies see value in embracing social media websites such as Twitter, Facebook, MySpace and the like as a new way to [...] November 24th, 2009 | Tags: corporate social media strategy, social media policy | Category: Social Media |
Comments are closed Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F [...] October 28th, 2009 | Tags: B2B marketing, business-to-business marketing, Facebook, Facebook Connect, Facebook Fan Page, social networking | Category: Social Media |
7 comments - (Comments are closed) Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
©iStockPhoto.com/joshblake I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in [...] September 28th, 2009 | Tags: Integrated Marketing, New Media PR, Public Relations, Twitter | Category: Social Media |
5 comments - (Comments are closed) Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character [...] September 16th, 2009 | Tags: Facebook, social networking, Twitter | Category: Social Media |
18 comments - (Comments are closed) Amid the Roar of Social Network Spam, Good Content Still Rules ©iStockphoto.com/Graffizone Tweet, tweet, tweet. Social media sites and associated spam are growing in volume every day as new-bees jump on the social networking bandwagon in hopes of growing their network and making a splash – or at least being heard. The point [...] June 30th, 2009 | Tags: Content Development, PR 2.0, social networking | Category: Social Media |
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