I recently dusted off my copy of “The Seven Habits of Highly Effective People” by Stephen R. Covey and was refreshed again by the book’s tried and true principles. In the new world of social networking with 24/7 Internet and mobile feeds screaming “look at me”, “hear me”, “pay attention to me” − scattered with [...]
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Quality not quantity. We’re all familiar with the principle and know it’s a proven discipline in so many aspects of life. So why should this be any different in the new world of social marketing and PR 2.0. Well it’s not. Let’s face it, as good as it may feel having a lot of people [...] |
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