Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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B2B Social Media Menu: Which Items Should You Pick?

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OK, ok, it’s true. Yes, you need a social media strategy even if you’re a B2B technology company. Although B2B still lags behind in social media use compared to consumer companies, we’ve reached that point where it can’t be ignored in any segment. The key is to establish a social media plan that supports your [...]

August 29th, 2011 | Tags: , , | Category: Public Relations | Comments are closed

Corporate Social Media Done Right: 5 Lessons Learned

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

©iStockPhoto.com/thesuperph

To tweet or not to tweet? That is the business dilemma.

Some companies see value in embracing social media websites such as Twitter, Facebook, MySpace and the like as a new way to [...]

November 24th, 2009 | Tags: , | Category: Social Media | Comments are closed