Content marketing is about creating and distributing informative content that will help to convert prospects into customers and customers into repeat buyers. The goal is to gain opt-in permission from relevant target audiences to continually deliver content via email or other social media channels. Ongoing exposure fosters a relationship that provides multiple opportunities for conversion [...]
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Among the biggest buzzwords in the business world today is marketing automation. But what is it – really? Marketing automation is really just a software application that helps automate repetitive marketing tasks, based on specific input criteria. It is frequently seen in demand generation campaigns, with tools such as Eloqua, Affinium, and E.6. The idea [...] People respond to visual communications – a picture paints 1,000 words, as they say. In the past two years online video has transformed the communications landscape for businesses – and now the video revolution is fully underway. [youtube=http://www.youtube.com/watch?v=BQvp-NPF0Es&w=175] Chew on these numbers a bit if you’re still not convinced that video is a powerful [...] |
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