Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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The Value of Claiming A Niche

©iStockphoto.com/alexsl

I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right.

She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw [...]