|
||||||
|
©iStockphoto.com/alexsl I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right. She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw [...] Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. ©iStockPhoto.com/Sveta A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For [...] |
||||||
|
Copyright © 2012 Persuasive Marketing - All Rights Reserved  |
||||||
