Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Give a gift to Sales: Thinking outside the Holiday PR Box

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A lot of companies tend to see only two options for PR around the holidays: holiday story lines and New Year trends. While these may be the perfect recipe for a good holiday PR campaign, it’s time companies think outside the box. As noted in my blog post last year “Tips for Successful Holiday Campaigns”, [...]

November 28th, 2011 | Tags: , , , , | Category: Public Relations | Comments are closed

PR Strategy: The Importance of Blogger Relations

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©iStockPhoto/Palto

As I reported back in August, “Traditional PR is Not Dead”, by any means, but the influence of bloggers is certainly gaining ground and should not be ignored as you develop your 2010 public relations strategy.

According to a blog post entitled, “Statistics Show Social Media is Bigger Than you Think” by Erik Qualman [...]

December 8th, 2009 | Tags: , , , | Category: Public Relations, Social Media | 4 comments - (Comments are closed)