Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Give a gift to Sales: Thinking outside the Holiday PR Box

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A lot of companies tend to see only two options for PR around the holidays: holiday story lines and New Year trends. While these may be the perfect recipe for a good holiday PR campaign, it’s time companies think outside the box. As noted in my blog post last year “Tips for Successful Holiday Campaigns”, [...]

November 28th, 2011 | Tags: , , , , | Category: Public Relations | Comments are closed

Online Reputations and Rabbit Holes

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This week’s Persuasive Marketing blog comes from Pete Bartolik, a freelance writer/editor with whom I enjoyed and valued working with for many years. I think you’ll see why. Pete spent many years as a staff reporter and editor, followed by a virtual lifetime with a PR agency, before hanging out his own shingle. Enjoy! Back [...]

October 27th, 2011 | Tags: , , , , , | Category: Public Relations | 2 comments - (Comments are closed)

Interview with Charlie O’Rourke on The Pros and Cons of Outsourcing

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Interview with Charlie O’Rourke, Financial Services Leader, former SVP of First Data and currently Chief Technology Strategist with the Fotec Group: “The Pros and Cons of Outsourcing”

Recent industry surveys reveal that more businesses are using outsourced services as a means of cost-cutting and potentially a strategic business productivity tool. In these studies, executives said [...]

February 15th, 2011 | Tags: , , , , , , , , , , , | Category: marketing strategy | 6 comments - (Comments are closed)

Keeping it Real: Marketing Success Tips for 2011 and Beyond

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I recently dusted off my copy of “The Seven Habits of Highly Effective People” by Stephen R. Covey and was refreshed again by the book’s tried and true principles. In the new world of social networking with 24/7 Internet and mobile feeds screaming “look at me”, “hear me”, “pay attention to me” − scattered with [...]

December 21st, 2010 | Tags: , , , , , | Category: marketing strategy | 2 comments - (Comments are closed)

Twitter Me This

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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

©iStockPhoto.com/joshblake

I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in [...]

September 28th, 2009 | Tags: , , , | Category: Social Media | 5 comments - (Comments are closed)

Thought Leadership 101

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©iStockphoto.com/PerlAlexander

The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs and requirements that truly concern customers. In doing so companies [...]

July 15th, 2009 | Tags: , , , | Category: Thought Leadership | 3 comments - (Comments are closed)