A lot of companies tend to see only two options for PR around the holidays: holiday story lines and New Year trends. While these may be the perfect recipe for a good holiday PR campaign, it’s time companies think outside the box. As noted in my blog post last year “Tips for Successful Holiday Campaigns”, [...]
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Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients. |
November 28th, 2011 | Tags: Blogs, PR strategy, Public Relations, Sales, Social Media | Category: Public Relations |
Comments are closed I recently dusted off my copy of “The Seven Habits of Highly Effective People” by Stephen R. Covey and was refreshed again by the book’s tried and true principles. In the new world of social networking with 24/7 Internet and mobile feeds screaming “look at me”, “hear me”, “pay attention to me” − scattered with [...] December 21st, 2010 | Tags: blogger relations, media relations, partner relations, Public Relations, Social Media, social networking | Category: marketing strategy |
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©iStockPhoto.com/Serge_Vero Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich”, I’m okay with it. It is like real estate listings where a small house is dubbed [...] September 8th, 2009 | Tags: Best Practices, IT buyers, IT vendor marketing, Messaging, product marketing, Social Media, technology vendor marketing | Category: Information Technology Marketing |
Comments are closed The fat lady has yet to sing. In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great read [...] August 4th, 2009 | Tags: Analyst Relations, contributed editorial, media relations, PR, PR 2.0, Social Media, social networking, Traditional PR | Category: Press Relations |
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