This week’s Persuasive Marketing blog comes from Pete Bartolik, a freelance writer/editor with whom I enjoyed and valued working with for many years. I think you’ll see why. Pete spent many years as a staff reporter and editor, followed by a virtual lifetime with a PR agency, before hanging out his own shingle. Enjoy! Back [...]
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Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients. |
October 27th, 2011 | Tags: bloggers, blogging, digital communications, online reputation management, Public Relations, social networking | Category: Public Relations |
2 comments - (Comments are closed) I recently dusted off my copy of “The Seven Habits of Highly Effective People” by Stephen R. Covey and was refreshed again by the book’s tried and true principles. In the new world of social networking with 24/7 Internet and mobile feeds screaming “look at me”, “hear me”, “pay attention to me” − scattered with [...] December 21st, 2010 | Tags: blogger relations, media relations, partner relations, Public Relations, Social Media, social networking | Category: marketing strategy |
2 comments - (Comments are closed) Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F [...] October 28th, 2009 | Tags: B2B marketing, business-to-business marketing, Facebook, Facebook Connect, Facebook Fan Page, social networking | Category: Social Media |
7 comments - (Comments are closed) Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character [...] September 16th, 2009 | Tags: Facebook, social networking, Twitter | Category: Social Media |
18 comments - (Comments are closed) The fat lady has yet to sing. In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great read [...] August 4th, 2009 | Tags: Analyst Relations, contributed editorial, media relations, PR, PR 2.0, Social Media, social networking, Traditional PR | Category: Press Relations |
8 comments - (Comments are closed) Amid the Roar of Social Network Spam, Good Content Still Rules ©iStockphoto.com/Graffizone Tweet, tweet, tweet. Social media sites and associated spam are growing in volume every day as new-bees jump on the social networking bandwagon in hopes of growing their network and making a splash – or at least being heard. The point [...] June 30th, 2009 | Tags: Content Development, PR 2.0, social networking | Category: Social Media |
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