Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Some Tips and Techniques on the Care and Feeding of Spokespeople

Jessica Johannes

I asked a long time colleague, Jessica Johannes, a communications pro with more than 15 years of progressive experience in communications, public relations and marketing for Fortune 500 technology companies, to share her insights on the importance of media training for executives. Her background includes extensive experience developing hard-hitting, creative global communications programs [...]