Not all markets are created equal.
We understand vertical market dynamics and influences without any handholding.
Your time is a precious commodity – you have products to launch, markets to conquer and competitors to slay. You don't have time to educate the under-educated.

Vertical Industry Expertise
Demonstrating vertical market knowledge is key for gaining credibility and access to top customers these days. Each vertical industry has their own language and little time for those who don't speak it or understand it. We stay focused on the industry trends and influences that impact the demand for information technology products and services. And we apply that knowledge to each of our engagements.

Here's just a sampling of the industries we follow and the vertical marketing messaging we have created over the last decade:
  • Financial services – Gramm-Leech Bliley (GLBA), Federal Financial Institutions Examination Council (FFIEC), Fair and Accurate Credit Transactions Act (FACTA), U.S. Data Breach Notification Laws, state privacy laws, man-in-the-middle attacks, identity theft, phishing and pharming scams
  • Energy and utilities – North American Electric Reliability Council's Cyber-Security Standards (NERC), continuity planning, enterprise risk management, SCADA and smart grid vulnerabilities
  • Health care – Health Insurance Portability and Accountability Act (HIPAA), EU Data Protection Directive, HITECH Act, Electronic Protected Health Information (EPHI), state privacy laws
  • Government and defense – Homeland Security Presidential Directive - 20 (HSPD - 20), DoD Directive 3020.26 Defense Continuity Program (DCP), Federal Continuity Directive 1- 2 (FCD - 1 - 2), FTC Red Flags, Comprehensive National Cyber Security Issue, U.S. Department of Defense policy 8100.2, mission assurance/continuity planning, enterprise risk management
  • Maufacturing – Inventory tracking, piracy, theft of intellectual property
  • Retail – Payment Card Industry Data Security Standard (PCI DSS), Payment Application Data Security Standard (PA-DSS), Fair and Accurate Credit Transactions Act (FACTA), U.S. Data Breach Notification Laws, TJX and Heartland breach
  • Enterprises/publicly trade companies – Sarbanes­Oxley (SOX), COBIT, ISO 17799/27001
  • Mobile – Wi-phishing, evil twin and honey pot attacks, war driving, unauthorized cell phone usage, 802.11n issues
  • Software – Piracy, theft of intellectual property, malware/bots and other virus attacks