Client Case Study:
A Media Darling

 
Certicom protects billions of dollars worth of content and millions of devices around the world. As the world-leading expert in public key infrastructure implementations, device security, anti-counterfeiting, product authentication, asset management, and fixed-mobile convergence, many of the largest companies and government agencies rely on Certicom technology to secure applications, communications, and mobile devices while protecting content and other critical assets.

As a young company in a hot technology market space, Certicom wanted to quickly claim a leadership position in the highly visible wireless security arena. With limited resources and budget in comparison to its competitors, the company needed an innovative PR strategy to maximize its household-name OEM partners and customers in order to escalate the company into a highly prominent position in their industry.

Attain implemented an aggressive yet comprehensive public relations program designed to dramatically increase brand awareness through consistent and comprehensive PR tactics. Utilizing a combination of "tried and true" programs like analyst relations, editorial calendar and article placement, combined with a steady cadence of company and customer news from high profile companies, Attain helped put the company on the map.
 
In addition, Attain leveraged cutting-edge programs like rapid response media tactics, customer case studies and speaker opportunities to help build credibility with press and become their trusted source on the hottest wireless security industry trends.
 
Attain helped Certicom expand its relationships with traditional industry influencers, secure an abundance of positive coverage and generate industry buzz about the company and its products. By leveraging a full range of media programs, Attain helped Certicom get consistent coverage in the pages of print and online publications – and as a result, the company quickly become a visible leader in the market the company serves.