Fresh ideas. Innovative perspectives.
Let's get the B2B information technology marketing community talking!
We wanted a place to share our observations and learn from the wider community. Our team of experts – which includes marketing strategists, PR veterans, tech journalists, market analysts, IT experts, even those out in the trenches implementing B2B marketing programs on the client side, and more – contribute their thoughts on key happenings in the B2B information technology market using these social media channels. Feel free to comment – agree, disagree, weigh in with a new viewpoint.


Attain's Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

You can find Attain principles Lorraine Kauffman-Hall and Valerie Driessen on Twitter discussing hot industry trends, B2B technology marketing insights and success stories.

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Here's a list of articles that Attain team members recently found to be interesting, helpful or insightful: